Qualitaly, design products
On 6 November at the ADI Design Museum in Milan, the ADI Design Index 2023 selection waspresented and the QUALITALY project was included in the volume condensing the best of best of and competing for the Compasso d’Oro 2024 edition.
The three keywords around which the ADI Design Index 2023 revolves are QUALITY, SUSTAINABILITY and INVOLVEMENT. The focal points of the Qualitaly project.
This is the recognition of the new Qualitaly packaging as a ‘good design’ in the communication sector. A quality choice. Designed to be a gateway to the CUSTOMER WHO IS AT THE CENTRE OF OUR BUSINESS. Functional packaging that becomes a tool for operators in the Food Service channel. Designed around OUR LISTENING EXPERIENCE to facilitate work in a frenetic environment. A label that is not just compliant with the law but contains useful information to emphasise and promote dishes. And which at the same time conveys our ethical commitment to people and the environment. A SENSITIZATION campaign to use quality ingredients, without waste, limiting food costs and communicating quality.
QUALITY is the keyword inspiring this edition of the ADI Design Index 2023, understood as a distinctive and structural factor of sustainable and responsible development. The cornerstone around which to conceive and develop innovative ideas that are capable of combining FUNCTIONALITY and WELL-BEING.
In addition, the ADI Design Index rewards ‘real’ SUSTAINABILITY, achieved through a systemic commitment to a greater long-term impact.
But it is also Design as a functional commitment to INVOLVE the people of an organisation towards shared goals. And it is this concept of corporate culture that inspires the Qualitaly project that encapsulates and narrates the history and values of Cooperativa Italiana Catering.
We are what we eat, even when eating out! INVOLVED, and disseminated, in a process of SUSTAINABLE QUALITY, because our range is the embodiment of our values and commitment.
We would like to thank Paper Plane for having graphically expressed the needs of our customers, and those same customers for having identified us as their partner. Last but not least, we would like to thank the suppliers who produce our Qualitaly products.
We are delighted to share in this successful venture!
THE DRIVERS OF RESTYLING
THE DRIVERS OF RESTYLING
THE DRIVERS OF RESTYLING
THE DRIVERS OF RESTYLING
THE DRIVERS OF RESTYLING
THE DRIVERS OF RESTYLING
THE DRIVERS OF RESTYLING
THE DRIVERS OF RESTYLING
THE DRIVERS OF RESTYLING
THE DRIVERS OF RESTYLING
Qualitaly is a medium-high end food brand owned by Cooperativa Italiana Catering (CIC), a benchmark for small to medium enterprises in the Ho.Re.Ca. sector.
With more than 500 products, it is the first cross-brand for the professional catering sector, spanning several product lines and three different temperatures..
To favour flexibility and adaptability, we opted for an essential communication system. We therefore began a process of deconstruction by removing all non-substantial elements from the package for professional operators, thereby creating new design spaces.
Colour is the basis of the communication we have created for Qualitaly, whether used as a coloured background or as a dominant feature in the photographic images. The opaque colours chosen give the communication a modern tone, but at the same time refer to naturalness and territory.
Typography is the second pillar of the system: the capitalised approach gives the communication clarity, strength and visual impact.
Having defined the graphic identity, we started the maieutic phase, putting the information in the packaging that meets the needs of the trade.
The packaging is designed as a working tool to help users. It is designed to be clear and recognisable within a hectic workspace, such as kitchens, and to facilitate its stock rotation.
The Cooperative wanted not only to further emphasise the identification of its products with an innovative design, but to make packaging its main communication tool. The label is much more than a legal requirement. It is enriched with useful information on how to dose food and use it to best effect.
